Liliana Pantoja

Liliana Pantoja is a marketing and project manager with over seven years of experience supporting financial services, business consulting, and customer experience initiatives. Throughout her career, she has combined strategic thinking with data-driven decision-making to develop marketing campaigns, optimize customer journeys, and improve business performance.

Her experience includes financial market research, KPI analysis, CRM and email marketing, customer acquisition, UX, reporting dashboards, and cross-functional project management. She has worked closely with lending and financial products, helping organizations strengthen customer engagement, improve operational efficiency, and deliver measurable results through digital marketing, automation, and analytics.

Liliana enjoys solving business challenges by combining creativity with analytical thinking. Whether leading projects, developing customer communication strategies, or analyzing performance metrics, she focuses on creating solutions that drive growth and enhance the customer experience. She is passionate about continuous learning, innovation, and leveraging technology to improve business outcomes in fast-paced, collaborative environments.

Liliana is a Marketing and Project Management professional with over 7 years of experience in financial services, business consulting, and customer experience. She has proven expertise in market research, KPI analysis, customer acquisition, CRM and email marketing, campaign strategy, reporting, and process optimization.

 She is experienced in supporting lending and financial products through data-driven decision-making, customer communications, and cross-functional project management, with a strong background in business intelligence, performance analytics, UX and digital marketing, and a focus on improving customer engagement and operational efficiency.